Make an impact!
We have three options to choose from. Email us at info@businessimpacts.com today to place your ad in front of seniors on the web!
A Banner Ad
Place your banner ad on our home page for instant recognition when senior browsers return again and again to our home page.
 Ensure you services are seen by the growing number of online boomers and seniors. An amazing number are researching online!
• Links to your website or landing page.
PRICE: $30 per month.
Featured Button, Logo and Feature Landing Page
Nothing gets noticed like a featured button, a logo below the button AND a full page describing your services.
We will help your write your copy and layout your specialized page to best describe your organization's products and services.
We will search engine optimize (SEO) your landing page so you can be quickly discovered by your future clients.
PRICE: $250 to create and set up your landing page + $50 per month.
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Header or Footer ad
To create visual dominance and instant top-of-mind awareness. This is an exclusive positioning.
• All ads link to your website or your landing page.
• You also receive a page on our site where you can place an ad or articles.
• You receive free design of your ad and your landing page,
• If you do not have a website, you will receive an affiliate marketing coupon which entites you to one year of free web hosting. (Details on coupon).
PRICE: $120 per month.
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 It seems to me most advertisers don’t really know what I’m thinking about and what I want. Just because I’m getting older and slowing down a bit doesn’t mean I can’t think circles around most people. As a matter of fact, I can out jog my granddaughter because she’s spending too much time in front of the T.V.I’ve still “got it”. And let me tell you something else! I’ve also “got it” when it comes to money! Now, I hate to brag and I don’t talk about money often, but I think it’s time to set the record straight and make a point to all these young whipper-snappers in the media business who think it’s funny to stereotype me as a bumbling simpleton. That’s not me, darling, so take your funny little “old” jokes out into the garden and bury them.
Here’s some interesting statistics I found on the website. (That’s right, I’m on the web).
Canadians who’ve managed to reach 50…
• Own more homes outright than younger folk.
• Purchase fourty-one percent of all the new cars. (Because we can afford it).
• Enjoy more than 90 billion in income.
• Spend seventy-four percent more on a vacation than younger adults).
• Exercise regularly. (I exercise in the gym three times a week now that I know it helps my bones stay strong).
Even when advertisers WANT to reach us, their biggest mistake is in thinking we’re old. We’re not old. Being a senior means we have seniority. We’ve earned it.
So, advertisers, please don’t talk down to us. We’ve been around for awhile and we’re not dumb. Remember the “I’ve fallen and I can’t get up” commercial they used to put on TV to advertise that emergency button? That commercial really turned me off. I had thought about getting one before I saw that commercial, but it made me so mad, I even talked my friends out of getting one.
One last thing…please don’t use too many fear messages. We’ll really pay more attention if you treat us with dignity and talk about how you can help us maintain our independence for as long as possible. That’s what we really want to do.
Aggie
Seniors Own the Internet
Seven Tips to Advertising to a Mature Audience
Don't lump everyone in the mature market together. A fifty-five year old does not have the same interests or shared social memories as a seventy-five year old. It is easier to paint everyone who is a "senior" with one brush, you do so at your peril. You have to identify which segment you are interested in reaching, get to know them and incorporate that knowledge into your marketing campaign.
It is all right to use an emotion based message to reach people over 50, but remember they have "been there, done that". They don't respond well to hype and they will spot any attempts to manipulate their emotions. So unless your product or service deals with an emotion laden issues, it is better to stick to the facts. Tell them exactly what you have to offer and the benefits they will recieve.
And speaking of manipulation, forget about scare tactics. People who have been around awhile have the longer perspective and more wisdom then younger consumers. Scare tactics and depressing news about aging will not motivate them to buy and will turn them off.
Educate the market and build relationships. Some of the most successful campaigns form strong relationships with their audience by sharing good information. Mature consumers value personal ties and will take the time to get to know you and your business when they see you have a genuine interest to empower them with knowledge.
Demonstrate your credibility. If you have won awards for service, don't be afraid to say so. If you have been in business for twenty-five years, that means you have gone through to good times and bad times with your customers. They will honour your courage to see it through by doing business with you.
When you are creating an ad campaign, design with the eyes in mind. Remember, no matter how young your mature audience feels, most people over 50 deal with diminished vision. A few tips:
- Make your print a little larger, but not overtly large.
- Use more warm tones like browns and yellows and less blues.
- Keep your photos fresh and uncluttered.
- Don't use background fades. This comes across as water on a windshield and obscures the print.
- Don't use elementary language. It is only the eyes that are diminished - not the mind.
If you ARE going to use emotion based messages in your marketing, consider using "Life Stage Marketing". This is based on defining moments for this market, including retirement, moving, a child's marraige, a grandchild's milestones, losing loved ones, or health related issues.
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